Tom Holland Announces BERO Brewing Pop-Up Shop In London With Shopify

Instagram/@tomholland2013

Tom Holland will be lighting up London for a two-day pop-up event, and the buzz around the event has gotten into full swing, with fans wanting merchandise or less probably to just say hello to him. Holland announced his new collaboration with Shopify on his Instagram page, hinting at a public event that will be held on the swanky 12th and 13th July in Covent Garden.

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The post, written down in a typical Tom Holland manner, requested those following him to RSVP through the link in his bio. While most eyes were on the beer brand, soon the comment section became an eclectic mixture of chaotic wit and, quite obviously, the standard Marvel-related celebrity fandoms.

One user brilliantly reimagined Holland’s superhero alter-ego in this bizarrely specified scenario: In Spider-Man: Brand New Day, Peter Parker must save London from a rogue BERO blimp as it douses and floods the capital with a delicious, hoppy brew. The sheer absurdity of that comment had others cracking up, with one in reply sending tears-streaming-down-emoji.

Other commentators took the discussion toward very opposite things—the capability of Holland to act. Do people genuinely think Tom Holland is a bad actor? I’ve never seen him give a bad performance, asked one fan, stirring some debate in the replies. Another swiftly shot down anyone that dared oppose Holland: He’s not. People just love to hate.

Then there were the ones who were fervently hoping to meet him in person. Please come, really wanna meet you and congratulate you on your success, pleaded one, while others were discussing if Holland was even coming after all. The answer to that question did very little to curb the waves of uproar; one commenter excitedly expressed, That would be amazing if he did turn up.

Naturally, there wouldn’t be a Holland post without some questions about Spider-Man being thrown around. When is Spider-Man 4 coming, bro? queried one impatient fan while another wanted to get some news about Spider-Man: Brand New Day. Much to the gall and glory of the Internet, Holland just sat down lazily in true-tom fashion.

International fans were not even remotely subtle in expressing their disappointment. If only I lived close to London, one bemoaned, while another pleaded, Please do one in the US. Germany joined the chorus, with one comment going out boldly: We need BERO in Germany. We wanna try that!

There was not every joke. Another user showered Holland with compliments for his Brothers Trust work and his interest in autism: I loved that you collaborated and supported autism. Please play someone autistic. It set the conversation back to the influence Holland has exerted off-stage, an aspect far too often overshadowed by his beyond-the-blockbuster performances.

Now, the… weird ones came in. Kiss or SLAP? was one query, followed by Do I look edible? No prizes for guessing that Holland made a wise choice not to indulge, from way over there.

More inquiries came in from Spanish-speaking fans: I just wanted to ask, what does everyone do in the bathroom after watching my movie?—a question strangely dignified for the Internet.

With all these comments flooding in, one thing remained for sure: be it beer, superheroes, or just Holland existences, Tom can keep everyone talking. This kind of pop-up is sure to draw plenty of traffic—and judging by online responses, the crowd shall be a mixture of hardcore supporters, intrigued locals, and some hoping for a Spider-Man cameo.

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Right now, Covent Garden is seeing much attention as the month goes along. Is Holland going to show? Can BERO Brewing keep in level with the hype? And, more importantly—will those answering the bathroom question really exist? Time will answer.