Craig Conover Teases New Summer Collection And People Are Obsessed

Craig Conover has unleashed the mother lode of sneak peeks into the upcoming summer collection for Belk, and the hype is much deserved. The Southern Charm star just couldn’t keep his spirits down and decided to go ahead and share that first look of the collab with the caption: ‘Secrets are hard to keep!’ And judging by how things are going—with people already posting tweets with pictures of the pieces—people are already hemming and hawing over their favorites before anything has been properly released.

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The whole collection seems to be coastal chic: romantic dresses, golf shirts, and fabrics screaming SUMMER! Mint greens and baby blues with stripes scattering around, all in a palette that screams vacation. One fellow user commented very fairly, “You’ve captured the coastal living style perfectly.” Another joked and said, “It’s giving Lilly P meets Vineyard Vines,” to which I say… exactly.

And the clothes definitely did not center on the love fest: Craig himself was diving straight into the excitement. “You look happier than ever!” said a fan, while another said, “There’s really no stopping you, is there?” Honestly, they aren’t wrong. The whole morning-glory-from-law-school-dropout-to-sewing-empire-kingpin story is really what this great reality TV if all about.

Now, of course, the real question on everyone’s mind: When will they release it? Craig confirmed the collection will hit stores in real time during the first week of June, sending one follower into a fusing spiral of “Not soon enough!!!!” Another happily chimed in, “Oh nice, that’s my birthday week ♊️,” which couldn’t be more perfect timing for a Gemini retail therapy session!

But yet, the hype wasn’t quite ready for lifting fully. One lamented, “I miss the old Craig. All he does now is try and sell me something??” Ouch. But in the real world, with said selling of cute clothes, it’s not that much to be angry over. Besides, with others saying stuff like “The colors and prints are timeless, just perfect ❤️,” the majority have fully embraced Craig-style fashion.

Which ones stood out? The mint green dresses grabbed the people around the throats. One comment just said, “All of them.” The moms were lining up: “I can’t wait to get this outfit for my son!” And one of the moms is eyeing a dress for her daughter’s baby shower. Even menswear got some love: “I like Belk shirts—they’re good quality.”

Craig’s answer to the hype? Endless thanks. “Thank you! That means a lot. It’s intentional,” was his response to a compliment on the craftsmanship. And therein lies the truth: whether it’s his sewing empire or this Belk collab, Craig’s got hustle. As one supporter said, “I am beyond excited for your continued success… you deserve it.”

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So, mark it in your diaries, June will be a month full of style. And judging by comments, the collection will be gone faster than you could say Southern Charm!