Gus Kenworthy Raises Over $100K For LGBT Charities With 600-Mile Bike Ride

Instagram/@guskenworthy

In retelling the Pride June Selections, the thousand-dollar-an-hour-ness of Kenworthy’s thousand-dollar-an-hour charities of NGOs was the highlight, and so, he began with that. The world-class athlete with exceptional earnings annually facilitated AIDS Life Cycle and sold the concept to La Roche-Posay as his partner UV Pro Sport sunscreen, which came with a week’s worth of torment on his legs but the fate of his gleaming skin.

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While promoting the sunscreen on Instagram, Kenworthy threw in some clips from the ambitious ride, humorously showing himself reapplying the sunscreen. The video exemplified the athlete’s trademark silliness, talking his way through a self-aware dramatic display, promoting the sunscreen as “dermatologist tested and aptly approved for protection that moves with you.”‘All proceeds go to the LA LGBT Center and San Francisco AIDS Foundation.

Kenworthy’s brief clip stirred much excitement from the fans celebrating the charity’s work in true Kenworthy spirit. One user offered to help reapply sunscreen, while another asked, “Honestly what can’t you do?” in admiration of Kenworthy’s video editing prowess. Things took an interesting turn when a user threw shade over Kenworthy’s helmet position, prompting a scorcher of a defense for the athlete who called the skeptic a “F 🤡.”

Some of the comments didn’t even manage to keep their spirits up. The associates of the cause alleged that AIDS Life Cycle might face heavy cuts under some new policies in the hill. There were also sunscreen discussions, with some saying Kenworthy should be on mineral sunscreen rather than chemical. The skincare conversation then took a wild off-road when another person erupted with a query regarding Kenworthy’s preferences for Labubu bag charms, exhibiting the vast array of subjects his posts evoke.

Many in the comments pleaded to show support for Kenworthy’s activism with one saying, “I don’t even have enough words to describe how much this means for myself and others,” followed by big thanks and all those rainbow emojis. Another user just shouted out “Great man! Great cause!” which seems to be a collective attitude.

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Being a supercombination of promoting his partnership with sunscreens and celebrating an achievement worth charity-bull, Kenworthy’s post left space for playful jibber-jabber interspersed with serious conversation about LGBT issues. The weird mix of humor, activism, and product placement is typical Kenworthy: never one to take himself too seriously but all-in on worthy causes. That is the balance that keeps the Kenworthy audience engaged in everything from sunscreen to social justice. Ultimately, this showed how public figures can certify commercial endorsements while really putting their dollars behind social impact.