Shopee Video Campaign With Brino And Terry Sparks Hilarious Reactions

Instagram/@terrycrews

This new Shopee Brazil ad with Brino and Terry generated many responses online. The advert consists of Shopee Video content-review videos, unboxings, and hidden deals-with free shipping on orders above R$10. However, it was the silly banter between the two guys that has everybody talking.

Advertisement

The beginning of the video shows Brino telling viewers not to skip the content; Terry then dances through the product review about the goofiest lines ever said in Brazilian e-commerce promotions: “Wow, I love chapéia! I love you, man!”

Another user commented on the size of the two personalities: “Brino looks like a hobbit next to Terry’s Gandalf.” The Shopee social team capitalized on the joke and said that although Brino was perhaps on the smaller side, he could shop all day.

Another user recalled another Shopee blunder: “This time the pants didn’t fall down during the commercial!” This references that infamous blunder in a past campaign. The social team quickly quipped in reply, “We learn from the past!”

Brino and Claudia Raia’s pairing also gathered praise from one fan who called it “the ultimate duo” together with Shopee, and the brand fully agreed, calling it “a million-dollar partnership for million-dollar Shopee lovers.”

However, there were haters too. One disgruntled consumer tagged consumer-protection agencies over delivery problems. Shopee’s response team jumped in and invited the complainant to message them privately to resolve the issue.

Obviously, the light tone of the campaign struck a chord, with numerous parties identifying with Terry’s catchphrase, “Hmm, I’m gonna buy this!” The spirit was reciprocated by the Shopee social manager, who engaged in almost every comment.

The majority of viewers were tiring of the entertainment and started to analyze the production: “I thought Brino was going to appear in a wheelchair for better marketing,” said one person, providing insight into how Brazilian audiences consider advertisements entertainment.

Shopee Video looks to be finding its footing in Brazil, concocting identities of influencers with real shopping utility. “I earn and spend everything on the app!” says an affiliate marketer. This confirms that the campaign is very effective in engaging people and getting them to spend.

From meme-worthy moments heading onto shopping sprees, this very campaign makes the Shopee stay well recognized in the fiercely competitive e-commerce ambiance of Brazil. This self-deprecating brand who deficit humor and actual value lifts it way beyond conventional online marketing. For either humorous advertising or actual shopping outbursts, people told me they came out of this video entertained and shopping.

Advertisement

Furthermore, Terry’s playful nature adds to the overall fun of the campaign, making it memorable to viewers.