Tracee Ellis Ross Reunites Girlfriends Cast In New Pattern Beauty Ad

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Tracee Ellis Ross put out possibly the most nostalgically charged ad of the year, a somewhat riotous 60-second ad for her haircare line, Pattern Beauty, with her Girlfriends co-stars Golden Brooks, Jill Marie Jones, and Persia White. Presented as an upscale lounge experience, the girls joke around, curling each other’s hair, all in an effort to remind one why their chemistry was legendary back in the day.

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The scene opens with Ross welcoming her clients to the Pattern Lounge for the perfect hair cocktail just before anarchy ensues. Golden Brooks gives a “dramatic” collapse when her curls fall, Jill Marie Jones demands to have the curling iron, and Persia White basically steals for fun, much like her character Lynn might. Consider it an extended blooper reel from Girlfriends-and we totally love it.

The comment section erupted into chaos, with fans demanding a Girlfriends reboot or movie from Ross. “We want a GIRLFRIENDS movie pleaseee 😩,” commented one, while another said jokingly, “LYNN STILL FREE LOADING. I love her.” Those particular nods to Lynn’s shoplifting antics in the show clearly hit hard, with many pointing out how White was already channeling that iconic character in the ad.

It only generated responses like, “This might be the best ad ever made. I could be bald as Caillou and still want to buy everything” and “Joan got The J-Spot back up 🔥😭😭😭😭,” referencing the series and Ross’ portrayal of Joan Clayton’s fast-casual restaurant.

Besides nostalgia, the commercial is just adorable and creative enough to slip comedy into haircare tips. In the caption, Ross gave a huge shout-out to the creative team: Director Child Artiste and Writer Adriane Jamison, who she says “wrote the sht out of this thing.” That sort of behind-the-scenes synergy went into making a commercial that feels like a mini Girlfriends reunion special while highlighting Pattern products.

Notably, in recent history, it was not the first time Ross has teamed up with the cast for Pattern. Last year they had a cute little get together to take pictures that sent fans into similar hysterics. More than anything else, this commercial takes their chemistry to the tenth power. How they feed off of each other would make one forget that it’s almost 15 years since Girlfriends went off-air.

While there is no official word on a revival of Girlfriends (although, really, Netflix should be scrambling to make it happen), Ross is finding ways to celebrate the show’s legacy as she builds her own beauty empire. Judging from the flawless execution of this ad and the downright swell from the fans, it’s apparent that both Pattern and the Girlfriends sisterhood are still thriving.

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The commercial ends with Ross stating, “Pattern’s got something for everybody. You just gotta know how to cocktail it.” Given the positive reactions bubbling up all over the Internet, she probably got that one spot on, and these fans are thirsty for whatever comes next off the press. Whether that’s more Pattern products or a real Girlfriends reunion project remains to be seen-but any time these four get together, magic just happens.